CORE 4
At Coldwell Banker, the most important part of our business is you. In fact, our number-one priority is helping agents live exceptional lives. How do we do it? By focusing on the things that drive agent success, through our Core 4 principles of Production Power, Coaching to Confidence, Wealth Builder and a Culture of Awesomeness. These fundamentals are the basis for everything we offer – from business-building tools and world-class education to income-enhancing opportunities and recognition events.
Production Power
We help you sell more homes, make more money and work more efficiently.
Coaching to Confidence
We enable you to expand your sales and business development skills through effective education, coaching and support. Visit SalesPro to take advantage of education programs for all levels of experience or attend our monthly Virtual Education Expos with powerful agent panels, guest speakers and education on our tools and systems.
Wealth Builder
We offer real financial strategies you can use to grow and protect your personal wealth, now and into the future. We believe your best years are ahead.
Culture of Awesomeness
We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.
Our Values
North Scottsdale & Fountain Hills Agents
RANKED #1 IN AGENT SATISFACTION AND LOYALTY*
When it comes to highly satisfied agents who are loyal to their brand, no one beats Coldwell Banker®*. The things that matter to you are the things that matter to us, which is why every one of our products and services is based on agent input and responsiveness to agents’ needs.
How satisfied are you with your current brokerage?
Partner with a company that rises above the rest in innovation, marketing tools, education and team support.
This is the Coldwell Banker Way.
Are you ready to take the next step in your career? Let’s talk.
EMPOWERING YOUR SUCCESS IN BUSINESS AND LIFE
At Coldwell Banker®, the most important part of our business is our affiliated agents. In fact, our #1 priority is helping you live an exceptional life. How do we do it? With our Core Values. Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.
- HOME – The Coldwell Banker brand is a home where you are empowered to achieve your most ambitious goals, and a community where you are championed by colleagues who believe in and inspire you.
- AWESOMENESS – Awesomeness is a mindset that runs through every Coldwell Banker affiliated agent and office. It’s how we approach every business opportunity and how we live our lives.
- INGENUITY – Ingenuity is at the heart of the Coldwell Banker brand. Across our storied history we’ve consistently found new ways to help our clients, pioneering quite a few industry firsts in the process.
- EXCELLENCE – Every Coldwell Banker resource and learning opportunity is purpose-built to help our affiliated agents be excellent in every facet of their business, and that’s something we take great pride in.
ONE WORLD-CLASS TECHNOLOGY SUITE, TWICE THE PRODUCTIVITY
Coldwell Banker® brand affiliated agents who utilize products within our technology suite are 2X more productive1. Access meaningful tools for all the moments that matter, including:
Make the most of your time and energy with our concierge services:
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AN EDUCATION THAT PAYS OFF
Discover our powerful Coldwell Banker® education programs which are backed by equally powerful results and designed to help you throughout your career. Our CBU® Learning Center covers important topics like maximizing productivity, negotiating skills, listing presentations, team building and more.
After taking CBU Learning courses, Coldwell Banker affiliated agents had significant growth in their business compared to the 12 months prior to taking any course*:
- 60% more listings
- 110% more closed units
- 140% higher sales volume
When was the last time you learned something that quickly resulted in more income? We help agents win more listings and close more sales through impactful education, coaching and support.
North Scottsdale & Fountain Hills Agents
Coldwell Banker Global Luxury
Coldwell Banker Global Luxury® is recognized as a world leader in the marketing of exceptional properties and is widely considered to be among the world’s consummate marketing programs for successfully promoting luxury properties to a local, national and international marketplace.
Diversity & Inclusion
We are proud of our efforts to support diversity and fair housing.
“As a brand, as real estate professionals and as people – we have the power, and responsibility, to build a future where all people have equal access to and opportunities for housing, no matter their race, gender, sexual orientation, gender identity or ethnic background. Coldwell Banker is a leader in our industry, and with leadership comes responsibility. It is important that we do not treat this as a moment, but as a movement. We do not need to wait for society to change; we need to commit to actions now to be the force behind that change.” - M. Ryan Gorman, CEO Coldwell Banker Real Estate
Advertising and Marketing
